Your Perspectives After Graduation
Whether in marketing, human resources, media usage research or UX, you will later work where people take centre stage. With your expertise, you will not only understand human experience and behaviour, but also actively help shape them: in companies, agencies or research institutions.
Your Career Opportunities
The constantly evolving world of work opens up a wide range of new career fields. In areas such as personnel development, recruiting or change management, you can apply your expertise in a targeted way. In everday professional practice, you may, for example, help design recruiting processes, develop training programmes or support organisational change processes.
The field of market and consumer research also offers various career opportunities in areas such as usability or user experience. During your studies, you will learn how to methodically analyse and interpret data, develop the right questions, develop questionnaires and conduct user tests and focus groups. With this expertise, you can work in the field of user research or product development, for example.
The Bachelor's degree in Medien- und Wirtschaftspsychologie equips you with professional competencies that enable you to analyse, evaluate or design media offerings. This includes, for example, designing e-learning programmes or marketing campaigns.
Do a Master's Degree
